The 7 most famous fails in global Marketing

Sometimes, it is hard for companies to find the name of a new product or to create a slogan that can be shared worldwide. They face several challenges such as mistranslation or cultural misinterpretation. 1. ELECTROLUX: IS IT REALLY WORTH IT? In the 1970s, Electrolux, the Swedish company specialized in household appliances, imagined a new […]

Read More →

Localization in video games

The current success of video games and the growing complexity of their dynamics are translating into increased sales worldwide. In order to meet the expectations of gamers, publishers have therefore been looking for a way to best adapt the auditory and visual experience. The triumph of video games gave rise to the emergence (and then […]

Read More →

10 hardest language to learn

Recently, UNESCO has compiled a ranking of the 10 most difficult languages to learn. It explains for each language the cause of its difficulty and gives us the opportunity to make a new top 10. 🏆 10th position: French If it is relatively easy to learn for speakers of other Latin languages (Spanish, Italian…) on […]

Read More →

Humour in the World

As we all know humour is a Universal phenomenon, present in all cultures, languages and civilizations, we find it in jokes, funny story, word of wit, word play, etc… Its main purpose is to distract and make people laugh by emphasizing comic or ridicule in everyday life. There are many humorous genres like black humour, […]

Read More →