Producing subtitles are crucial in order for the viewer to understand and fully take in the video they are watching. The subtitles being used can completely change a viewer’s opinion just based on their intake of the language. What is subtitling? Subtitling is the process of translating spoken dialogue into written text on the screen. […]
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In the coming years, the importance of voiceovers and localization of content will only continue to grow. With the increasing globalization of the world and the proliferation of multimedia content, it is essential for businesses and content creators to ensure that their message is being accurately conveyed to all audiences, no matter where they are […]
The role of cultural representation in the media is highly significant in today’s society as it can appeal more to certain audiences, particularly the audience of the culture or language being displayed. More recently, a variety of different cultures have been represented in the media a lot more as it also educates people from a […]
Content localisation is a complex process of adapting content for an international audience. It involves considering cultural and linguistic differences to ensure that content is understandable and relevant to the target users. Unfortunately, it is easy to make mistakes when localising content, and these mistakes can have a significant impact on the reception of the […]
Recently, UNESCO has compiled a ranking of the 10 most difficult languages to learn. It explains for each language the cause of its difficulty and gives us the opportunity to make a new top 10. 🏆 10th position: French If it is relatively easy to learn for speakers of other Latin languages (Spanish, Italian…) on […]
The quality of the voice-over of a video, advertisement or podcast has a huge influence on how the information will be perceived. Identifying the right voice sounds like a decisive choice in the success of the project. However, identifying the right voice is not easy even after years of experience! So what are the questions […]
In an increasingly competitive business world, creating an impact on the customer which is what makes them want to continue working with you is so important. One of the keys is to keep your audience’s attention span as long as possible And what better way to keep their attention than to talk to them directly […]
Nowadays with the social networks everything is at your fingertips, just pull your phone out of your pocket and you have an answer to your question within seconds. Moreover, for many years, social media has become purchasing channels. Indeed, we can promote his brand, services or products on Facebook, Twitter, or LinkedIn. This can help […]
In less than a month Christmas will be upon us! Christmas is a very important event for everyone and a lot of companies want to use this moment as an occasion to communicate with their customers. But it’s important to realise that in each country / region where you want to promote yourself you will […]
In today’s increasingly competitive world, companies need to innovate if they want to stay ahead in their fields and remain successful, this requires good marketing campaigns. That’s why today we’re going to see that one of the keys to this marketing success can be the use of a voice-over and how this can really become […]