Content localisation is a complex process of adapting content for an international audience. It involves considering cultural and linguistic differences to ensure that content is understandable and relevant to the target users. Unfortunately, it is easy to make mistakes when localising content, and these mistakes can have a significant impact on the reception of the content.
In this article, we will look at some of the mistakes to avoid when localising content:
Literal translation, it’s tempting to translate content word for word, but this can lead to inconsistencies and misunderstandings. It’s important to understand the context and culture of the target audience to avoid literal translations that are not relevant.
Non-adaptation of images and videos, they are often used to reinforce content messages. It’s important to ensure that images and videos are appropriate for the target audience and do not contain symbols or cultural elements that may be misunderstood.
Use of technical terms or jargon, indeed technical terms and jargon can be difficult to understand for users who are not familiar with the subject. It is important to explain them or replace them with simpler terms so that the content is understandable to all.
Ignorance of cultural differences, it may be subtle, but they can have a significant impact on the reception of content. It is important to understand cultural differences and adapt content accordingly to avoid misunderstandings and offence.
Neglecting the quality of translation, it’s crucial for the localisation of content. Poor translation can alter the meaning of the content and cause inconsistencies or misunderstandings. It’s important to use qualified and experienced professional translators to ensure the quality of the translation.
Reviewing and checking translated content is crucial to avoid errors and inconsistencies. It is important to check the quality of the translation, to ensure that the content is suitable for the target audience and to correct any errors.
In summary, content localisation is a complex process that requires careful attention to avoid common mistakes. That’s why it seems inevitable to call on a company such as 2002 Studios Media. The company considers cultural and linguistic differences, and ensures the quality of the translation, editing and verification to guarantee the relevance and effectiveness of the content for your target audience.