The quality of the voice-over of a video, advertisement or podcast has a huge influence on how the information will be perceived. Identifying the right voice sounds like a decisive choice in the success of the project. However, identifying the right voice is not easy even after years of experience! So what are the questions […]
In an increasingly competitive business world, creating an impact on the customer which is what makes them want to continue working with you is so important. One of the keys is to keep your audience’s attention span as long as possible And what better way to keep their attention than to talk to them directly […]
Nowadays with the social networks everything is at your fingertips, just pull your phone out of your pocket and you have an answer to your question within seconds. Moreover, for many years, social media has become purchasing channels. Indeed, we can promote his brand, services or products on Facebook, Twitter, or LinkedIn. This can help […]
In less than a month Christmas will be upon us! Christmas is a very important event for everyone and a lot of companies want to use this moment as an occasion to communicate with their customers. But it’s important to realise that in each country / region where you want to promote yourself you will […]
In today’s increasingly competitive world, companies need to innovate if they want to stay ahead in their fields and remain successful, this requires good marketing campaigns. That’s why today we’re going to see that one of the keys to this marketing success can be the use of a voice-over and how this can really become […]
That’s true that the translation and localization seems to be the same things, and this is true because translation is present in the localization process. But we will see that although there seems to be a similarity between the both, there is one that is a little more advanced. Furthermore, by learning about these two […]
Whether you are a large or small business, it seems necessary today to use the best resources available to grow your customer base and business, and international expansion is part of that. That’s why by translating your product, your brand, social media and your website you be able to offer your company the opportunity to […]
Some brands decide to run the same advert thinking that because they share the same language it will be easier. But to base this on this fact is a mistake. Indeed, the culture of a country does not only focus on the language. So 2 countries speaking the same language can have different criteria (religion, […]
One language can have many accents, depending on the region or country they are spoken. For example, French isn’t spoken the same way in France, Canada, Switzerland or Belgium…. If you listen to a Belgium and a Canadian french speaker, it won’t sound the same speaker from France at all. Indeed, the Belgian accent is […]
The job of a sound engineer is not, as some may think, one of pressing a button behind a screen. It is in fact much more interesting with several areas of execution. The sound engineer creates, modifies and produces audio files. It is a profession in which an engineer can work for concerts, shows, but […]