Tips for Interpreting a Script

Doing a voice-over is not something you are born with; you have to prepare for it beforehand if you want to be convincing. Here are a few tips to apply before any recording session as well as to improve yourself. I. Working on scenarios The realization of a voice-over necessarily implies a script, thought out […]

Read More →

Have you ever heard the Wilhelm scream?

You probably have, but without even knowing… You may never have noticed whilst watching a movie, but the `Wilhelm scream’ might be the most famous: “Aaaaaaoouuuuh!” in the world.  Seventy years ago, this sound was recorded for the making of the movie `Distant Drums’ (1951) and was probably voiced by the actor / Voice Over artist […]

Read More →

The 7 most famous fails in global Marketing

Sometimes, it is hard for companies to find the name of a new product or to create a slogan that can be shared worldwide. They face several challenges such as mistranslation or cultural misinterpretation. 1. ELECTROLUX: IS IT REALLY WORTH IT? In the 1970s, Electrolux, the Swedish company specialized in household appliances, imagined a new […]

Read More →

Localization in video games

The current success of video games and the growing complexity of their dynamics are translating into increased sales worldwide. In order to meet the expectations of gamers, publishers have therefore been looking for a way to best adapt the auditory and visual experience. The triumph of video games gave rise to the emergence (and then […]

Read More →

Humour in the World

As we all know humour is a Universal phenomenon, present in all cultures, languages and civilizations, we find it in jokes, funny story, word of wit, word play, etc… Its main purpose is to distract and make people laugh by emphasizing comic or ridicule in everyday life. There are many humorous genres like black humour, […]

Read More →