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<\/figure><\/div>\n\n\n\nNowadays with the social networks everything is at your fingertips, just pull your phone out of your pocket and you have an answer to your question within seconds. Moreover, for many years, social media has become purchasing channels. Indeed, we can promote his brand, services or products on Facebook, Twitter, or LinkedIn. This can help to be known, to be aware of the latest news and market trends and especially to be visible to news customers at any times.<\/p>\n\n\n\n
While knowing that people spend at least 1 hour per day on the social networks in a personal way, so being able to reach these people in these moments is great for companies. But to increase your chances you have to make the customer feel as comfortable as possible. \u00a0A confident customer is more likely to engage and one of the best ways to make them want to read your post or article is to have it written in their native language. This concept is called localisation. <\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\nLocalising your content is more about making sure that the message is well adapted and understood by the target than about correctly translating the original text. When you localise your content, you are targeting not only your client but also the country in which you wish to convey your message.<\/p>\n\n\n\n
When we know that more than 50% of the people that present on social networks speak another language other than English, we can ask ourselves the question of the neglect of other languages. Indeed, Spanish, Portuguese, French or Arabic are very present on Facebook or Twitter. So, it\u2019s important to take this into account if you want to maximise your chances.<\/p>\n\n\n\n
It should be noted that there are several benefits to localise your content, it improves the credibility and reputation of your business. Winning new customers in new locations also helps you to become better known. <\/p>\n\n\n\n
This also allows you to avoid cultural errors. Indeed, not adapting your content but rather doing a literal translation could be seen in a bad way by your audience which won\u2019t feel directly targeted. You should be aware that words are only part of the translation.<\/p>\n\n\n\n
In addition to costing anyone any money, a mistranslation can show a certain lack of respect towards your audience. A simple mistranslation on one word can result in a significant loss of business. As shown in the article \u2018The 7 worst famous fails in global Marketing\u2019 <\/p>\n\n\n\n
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