Moving from one year to the next is always a unique moment. Celebrations are not the same throughout the world, it is not just all fireworks and glittery ball drops everywhere. Some populations celebrate by eating 12 grapes, while other smash fine china… Companies must adapt and localize their content according to the customs and […]
You always keep up to date with the latest news and check the social networks every day. You ‘like’ most companies and brands that create content by reacting to the news. The Real-Time Marketing is an excellent opportunity to take advantage of the power of ‘now’. But what exactly is Real Time Marketing, and how […]
Long before the appearance of spoken languages, language consisted mainly of onomatopoeia, facial expressions, body language and hand gestures. We all know the importance of non-verbal language and the amount of information it provides, which can have different meanings around the world.Hand gestures developed and diversified along with the languages spoken in the world. Today, […]
Whereas in the past film production remained highly nationalized, today the same film can be broadcast in more than 30 or 40 countries for certain Hollywood productions. Translating and making films accessible to all then becomes a real challenge, hence the need for producers to use dubbing or subtitling. A real debate then ensues for […]
Doing a voice-over is not something you are born with; you have to prepare for it beforehand if you want to be convincing. Here are a few tips to apply before any recording session as well as to improve yourself. I. Working on scenarios The realization of a voice-over necessarily implies a script, thought out […]
You probably have, but without even knowing… You may never have noticed whilst watching a movie, but the `Wilhelm scream’ might be the most famous: “Aaaaaaoouuuuh!” in the world. Seventy years ago, this sound was recorded for the making of the movie `Distant Drums’ (1951) and was probably voiced by the actor / Voice Over artist […]
Sometimes, it is hard for companies to find the name of a new product or to create a slogan that can be shared worldwide. They face several challenges such as mistranslation or cultural misinterpretation. 1. ELECTROLUX: IS IT REALLY WORTH IT? In the 1970s, Electrolux, the Swedish company specialized in household appliances, imagined a new […]
Here we are again in a top 5 of the strangest expressions for foreigners. It’s incredible to see that in each of the languages we find expressions as rich as they are funny. They testify again to the importance of cultural influence. In this article, we have groups together 5 expressions in Italian, German and […]
The current success of video games and the growing complexity of their dynamics are translating into increased sales worldwide. In order to meet the expectations of gamers, publishers have therefore been looking for a way to best adapt the auditory and visual experience. The triumph of video games gave rise to the emergence (and then […]
Since the dawn of time, recording and keeping a written record of speeches, addresses or conferences has been a necessity. There has always been a need to fix ephemeral words on paper. It was with a view to meeting this need that velotypy came into being in 1930. It is a method of writing very […]